Member-only story
Selling & Marketing to Gen X, Y, and Z
Different generations mean different experiences, values, expectations, preferences, behaviors and many other distinctions. It might sound scary but Sales & Marketing professionals ought to know how to capture the attention of different generations and push the “buy button”. When it comes to differentiating the genes there are several clusters. Today we’re going to have a quick look at Gen X, Gen Y, and Gen Z.
Generation X | Born: 1966–1976
Gen X members as a client are very results-oriented and value-driven. Most of them are often characterized by high levels of skepticism. What’s in it for me? is a typical question asked by them. They are arguably the best-educated generation and many business leaders and managers today are part of that generation.
Gen Xers grew up in a world that wasn’t particularly interested in kids and spent young adulthood trying to find their own way. That’s why as parents, most Gen Xers want to give their children the nurturing & protection that they never enjoyed in their youth. They are pragmatic and individualistic, with a desire to protect themselves and those close to them. Therefore, much of the focus for…
