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Marketing During the Pandemic
Our plans are not valid anymore. And we, marketers, want to know what to do and what not to do in this emotionally heightened period.
The ugly truth
I’m experiencing the first pandemic of my life and hopefully, it’ll be the last one. I’ve never seen such a huge lockdown and social isolation before. I suppose the same applies to most of the Millenials and younger generations. Little to do other than complying with the recommendations of the WHO and the government. The problem is global.
Because of the COVID-19, the whole consumer behaviors have changed. While some groups of people rushing to stock toilet papers, others constantly checking the stock market. Companies are making in-depth analyses, thoroughly assessing survival scenarios, estimating layoffs and cuts. And yes, the marketers have even more responsibility on their shoulders now. They are nervous for two simple reasons:
- Everyone expects magic from them
- Ironically it is always the first department to be cut when shit hits the fan
Therefore, in such failure-intolerant times, we should know how to maneuver, what to expect and how to…
