Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position.

BRAND AND BRAND MANAGEMENT

BRAND EQUITY

BRAND IDENTITY

VALUE PROPOSITION

  1. Headline. One short sentence about the final benefit that customers will get. A goal is to grab a customer’s attention immediately.
  2. Paragraph. A specific explanation of what you offer, for whom and why it is useful. 1 or 2 sentences must be your limit.
  3. Visual. Images communicate much faster than words. Reinforce your main message with relevant and catchy visuals.
  4. Call To Action. Not a fundamental part of your value proposition, however, completes the overall composition and guides your customers.

BRAND POSITION

  • “Building Strong Brands” by David Aaker
  • “Start With Why” by Simon Sinek
  • “The Brand Gap” by Marty Neumeier
  • “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout
  • “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout

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Vugar Mehdiyev

Vugar Mehdiyev

I write about what I love: marketing, strategy, creativity, neuromarketing, behavioral economics, leadership and books. Tranquillo amigos 😌 Peace 🦋