Compelling Value Proposition? Here we go!

Think somebody opens the door and invites you in. An appearance, a smile and a way of speaking of the inviter either convince you to step in or just to turn back and fade away. Exactly the same thing happens when customers visit your website. They land on your website and encounter words, pictures, promises, ads, etc. If they can grasp what’s in it for them in 5 seconds they move forward, if not they escape. Long story short, all those stuff that persuades them to continue is a good Value Proposition (VP).

What is the Value Proposition exactly?

Wikipedia says “a value proposition is a promise of value to be delivered, communicated, and acknowledged”. In a nutshell, it’s the primary reason a prospect should buy from you. It’s neither a slogan nor a positioning statement. Even not a Unique Selling Proposition (USP) which people often confuse with. The latter is a part of the value proposition, which mostly supports it by highlighting your differentiation points among other alternatives.

What makes it compelling?

The answer is outside of your office. Go out, talk to your customers, listen to them repeatedly and then tailor your value proposition according to their language. The way you speak about your services is often different from how your customers…