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Vugar Mehdiyev

Talent Density Concept of Netflix

Without a doubt No Rules Rules by Reed Hastings and Erin Meyer is one of my all-time favorite books about culture building. The book…

5 min readMar 17, 2024

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Talent Density Concept of Netflix

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Vugar Mehdiyev

Are You a Hero or an Outlaw? Simple Guide to Master the Brand Archetypes.

Can brands be associated with gender identities? Absolutely. Marlboro takes on a masculine identity, while Chanel embodies femininity…

21 min readAug 28, 2023

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Vugar Mehdiyev

10 Books That Changed My Perspective On Everything

12 min readApr 23, 2023

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10 Books That Changed My Perspective On Everything

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Vugar Mehdiyev

Top Marketable Cognitive Biases and Why They Are Effective

10 min readApr 11, 2023

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Top Marketable Cognitive Biases and Why They Are Effective

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Vugar Mehdiyev

4 Strategic Decision-Making Tools For Marketers

In this article I’m gonna talk to you about 4 strategic decision-making tools which I consider a must-know for any marketer.

6 min readNov 21, 2022

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4 Strategic Decision-Making Tools For Marketers

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Vugar Mehdiyev

Who Is My Idol?

Who is my idol in my professional life? No one particular person. My pro-idol is a hypothetic combination of three. Let me elaborate.

3 min readOct 4, 2022

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Who Is My Idol?

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Vugar Mehdiyev

Key Takeaways from “The 7 Habits of Highly Effective People”

After researching the concept of success across 200 years Stephen Covey came up with 7 habits of highly effective and succesful people.

6 min readAug 3, 2022

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Key Takeaways from “The 7 Habits of Highly Effective People”

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Vugar Mehdiyev

Top-10 Books Which Every CMO Should Read

CMO is a holy title for me. Its coverage goes beyond marketing. I believe any successful CMO ought to do the following three things…

11 min readMay 3, 2022

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Top-10 Books Which Every CMO Should Read

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Vugar Mehdiyev

Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value…

No, this is a logotype! No, that is a tagline! No, no… this is a symbol! Then what is a brand?!

8 min readMar 23, 2022

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Vugar Mehdiyev

Why do marketers need to learn more about generations?

Why do you think marketers are researching generations so fiercely? What is the rationale behind their passion for this topic? Let me tell…

7 min readJan 11, 2022

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Why do marketers need to learn more about generations?

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Vugar Mehdiyev

Vugar Mehdiyev

I write about what I love: marketing, strategy, creativity, neuromarketing, behavioral economics, leadership and books. Tranquillo amigos 😌 Peace 🦋

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