The human brain is a complex mechanism and understanding it properly is very difficult. However, it is the most favourite organ of marketers. Once you get at least the glimpses of how consumers think and act you can create amazing things. One of the things that makes the human brain…

I love strategic frameworks, matrixes, boxes, and grids. It helps me to harness my fluctuating thoughts, gut feelings and whatever comes to my mind while working on an important project. Ideas without action useless. In that sense each tool should give us a clear direction. Today I’m sharing with you…

Who is my idol in my professional life? I’m asking to my soon-to-be-37 self. The answer is no one. There is no one particular person who I admire and follow. We all have pros & cons and there is no exception when it comes to the top IQs and geniuses…

Introduction After researching the concept of success across 200 years Stephen Covey — a prominent American professor and best-selling writer — identified a very important change in the way that humans have defined success over time. In earlier times, the foundation of success mostly rested upon character ethic such as integrity…

CMO is a holy title for me. Its coverage goes beyond marketing. I believe any successful CMO ought to do the following three things impeccably: Providing thought leadership within organisation Being the ambassador of customers in the office Hiring the best talents and building cohesive team The rest is details…

Branding is quite a broad subject and it is neither PR nor a marketing. Having noticed many marketers in my connection are troubling to tell branding from marketing has prompted me to write this article. …

Why do you think marketers are researching generations so fiercely? What is the rationale behind their passion for this topic? Let me tell you. Their ultimate goal is to increase the marketing ROI. I hear you’re asking, then what is the relation between generations and ROI? Look, in order to…

The goal of advertising is to get people to act. Advertising is not journalism. It’s not news reporting. When you write an ad, you want people to do more than just read and simply say, “Wow…great ad!” and then toss it into the kitchen trash on top of the grapefruit…

What is creativity? Since our childhood, some of us have been labeled as “creative” by our family & friends merely based on their personal observations. Usually, those who are creative are also thought to be gifted. Popular opinion is that creativity is a trait that you must be born with. But in fact…