PinnedTalent Density Concept of NetflixWithout a doubt No Rules Rules by Reed Hastings and Erin Meyer is one of my all-time favorite books about culture building. The book…Mar 17, 2024Mar 17, 2024
Are You a Hero or an Outlaw? Simple Guide to Master the Brand Archetypes.Can brands be associated with gender identities? Absolutely. Marlboro takes on a masculine identity, while Chanel embodies femininity…Aug 28, 20231Aug 28, 20231
4 Strategic Decision-Making Tools For MarketersIn this article I’m gonna talk to you about 4 strategic decision-making tools which I consider a must-know for any marketer.Nov 21, 2022Nov 21, 2022
Who Is My Idol?Who is my idol in my professional life? No one particular person. My pro-idol is a hypothetic combination of three. Let me elaborate.Oct 4, 2022Oct 4, 2022
Key Takeaways from “The 7 Habits of Highly Effective People”After researching the concept of success across 200 years Stephen Covey came up with 7 habits of highly effective and succesful people.Aug 3, 2022Aug 3, 2022
Top-10 Books Which Every CMO Should ReadCMO is a holy title for me. Its coverage goes beyond marketing. I believe any successful CMO ought to do the following three things…May 3, 2022May 3, 2022
Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value…No, this is a logotype! No, that is a tagline! No, no… this is a symbol! Then what is a brand?!Mar 23, 2022Mar 23, 2022
Why do marketers need to learn more about generations?Why do you think marketers are researching generations so fiercely? What is the rationale behind their passion for this topic? Let me tell…Jan 11, 2022Jan 11, 2022
