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Vugar Mehdiyev

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Vugar Mehdiyev

Talent Density Concept of Netflix

Without a doubt No Rules Rules by Reed Hastings and Erin Meyer is one of my all-time favorite books about culture building. The book…

Mar 17

Talent Density Concept of Netflix

Mar 17

Vugar Mehdiyev

Are You a Hero or an Outlaw? Simple Guide to Master the Brand Archetypes.

Can brands be associated with gender identities? Absolutely. Marlboro takes on a masculine identity, while Chanel embodies femininity…

Aug 28, 2023

Aug 28, 2023

Vugar Mehdiyev

10 Books That Changed My Perspective On Everything

Apr 23, 2023

10 Books That Changed My Perspective On Everything

Apr 23, 2023

Vugar Mehdiyev

Top Marketable Cognitive Biases and Why They Are Effective

Apr 11, 2023

Top Marketable Cognitive Biases and Why They Are Effective

Apr 11, 2023

Vugar Mehdiyev

4 Strategic Decision-Making Tools For Marketers

In this article I’m gonna talk to you about 4 strategic decision-making tools which I consider a must-know for any marketer.

Nov 21, 2022

4 Strategic Decision-Making Tools For Marketers

Nov 21, 2022

Vugar Mehdiyev

Who Is My Idol?

Who is my idol in my professional life? No one particular person. My pro-idol is a hypothetic combination of three. Let me elaborate.

Oct 4, 2022

Who Is My Idol?

Oct 4, 2022

Vugar Mehdiyev

Key Takeaways from “The 7 Habits of Highly Effective People”

After researching the concept of success across 200 years Stephen Covey came up with 7 habits of highly effective and succesful people.

Aug 3, 2022

Key Takeaways from “The 7 Habits of Highly Effective People”

Aug 3, 2022

Vugar Mehdiyev

Top-10 Books Which Every CMO Should Read

CMO is a holy title for me. Its coverage goes beyond marketing. I believe any successful CMO ought to do the following three things…

May 3, 2022

Top-10 Books Which Every CMO Should Read

May 3, 2022

Vugar Mehdiyev

Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value…

No, this is a logotype! No, that is a tagline! No, no… this is a symbol! Then what is a brand?!

Mar 23, 2022

Mar 23, 2022

Vugar Mehdiyev

Why do marketers need to learn more about generations?

Why do you think marketers are researching generations so fiercely? What is the rationale behind their passion for this topic? Let me tell…

Jan 11, 2022

Why do marketers need to learn more about generations?

Jan 11, 2022

Vugar Mehdiyev

Vugar Mehdiyev

I write about what I love: marketing, strategy, creativity, neuromarketing, behavioral economics, leadership and books. Tranquillo amigos 😌 Peace 🦋

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